How to Write Marketing Blogs Your Clients Will Actually Read

Creating content that hooks people in is not easy. To grab your reader’s attention you have to provide something that solves a problem or answers a question. While at the same time, being entertaining, engaging and unique.

It’s a tricky balance, but with the right guidance you can master it. No one has your experience, your world view, or your expertise. Show your readers that you have the information they need. Be a voice of authority and provide value and insights that are not your every day tips. A ‘How To’ guide or list is a great place to start.

Your content should be relevant to your industry and help to position you as someone with knowledge. Someone who your audience can trust.

If you’re a small business owner, trying to grow your business. Your content will be different to someone who is selling an online course or coaching program.

Make your content relevant and useful for your audience.

Tell a Story

Everyone loves a story. By adding a personal element to your work, you will help to connect with your readers on an emotional level, which creates loyalty to you and your brand.

Do your research

Look at what people in your niche are actually searching for and creating. Find keyword specific content with search information and gain insights to help guide your creativity.  

Solve a problem. 

Do the groundwork and educate yourself on what questions your readers are asking. 

Knowing what your target audience is looking for can help you craft the perfect piece.

Be on top of current events and news in your industry by using different news websites. Use a variety of sources for your information. By searching alternative news sites you can provide a balanced view with unique insights that will keep your readers engaged. 

Search Quora to find popular questions and answers. Find the keywords in the results which you can use to create the content to rank with those keywords.

Until recently I would have said to use google keyword planner. That is until they integrated it with Google adwords and reduced it’s functionality.

I now recommend you try this tool instead. It’s free and will give you all the SEO insights you need to create keyword optimised content that gets ranked. There’s a ton of other great free tools and resources on their website too.

If you’re new to SEO, they have a great free webinar on SEO best practice. It will teach you step by step how to write content with SEO in mind, and how to avoid the many pitfalls that new writers encounter. 

Sign up here!

Follow these tips and you will be well on your way to creating engaging content. Content that answers a question, connects with your reader, and is relevant and keyword optimised.

A recipe for success in any content creators handbook.